Ad creative is one of the biggest drivers of ad performance. AI has advanced creative production at unprecedented speed. Meanwhile, authentic brand storytelling, engaging creative directions remain essential for creatives to resonate with different audiences. Your role will be to blend cutting-edge AI tools with brand aesthetic and strategy helping brands tell engaging stories, and drive meaningful people connections. This role offers a chance to shape the future of performant creative generations through AI. You will push the boundaries of technology and creativity by leveraging AI to seamlessly bridge consumer insights, brand storytelling, creative directions, and performance at scale.
Required Skills:
1. Define creative strategies and vision for AI-generated ads across Family of Apps
2. Collaborate with product teams to develop scalable AI solutions which align with brand guidelines, style and establish engaging creative directions
3. Integrating brand and creative best practices with AI capabilities and data insights to achieve optimal performance outcomes
Minimum Qualifications:
4. Bachelor's Degree or equivalent experience, with 6+ years of experience leading creative direction across various multidisciplinary teams
5. Extensive experience in a digital advertising agency, proven track record producing ads for digital platforms
6. Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines
7. Proven creative storytelling skills with the experience to craft engaging narratives for different audiences
8. Demonstrated experience with communication skills and working effectively with both technical and creative stakeholders
9. Demonstrated experience actively staying informed about the latest advancements and emerging research trends in generative AI
10. You are an experienced cross-functional collaborator, adept at building effective relationships and working seamlessly with product design, engineers, and research scientists
11. You demonstrate a solid understanding of how to lead and support highly effective execution within a large, dynamic team
12. You thrive in a fast-paced, adaptable, and resourceful environment, and possess the ability to effectively support teams in rapid iteration and experimentation
Preferred Qualifications:
13. Familiarity with AI creative tools for image, text and video production, and ready to master new technologies
14. Experience with creative testing and performance optimization
Public Compensation: $147,000/year to $205,000/year + bonus + equity + benefits
Industry: Internet
Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.
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