Key Responsibilities:
Develop and Implement Digital Marketing Strategy : Create and manage comprehensive digital marketing strategies to drive customer acquisition and engagement across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
Content Creation and Management : Oversee the creation of engaging content for our website, blog, social media, and other digital platforms. Ensure content aligns with our brand voice and messaging.
SEO and SEM : Optimize website content and structure for search engines to improve organic search rankings. Manage pay-per-click (PPC) advertising campaigns to maximize ROI.
Social Media Management : Develop and execute a social media strategy to enhance brand presence and engage with our audience on LinkedIn
Email Marketing : Design and manage email marketing campaigns to nurture leads, promote new features, and upsale - crossell our services.
Analytics and Reporting : Use analytics tools to track and report on key performance indicators (KPIs) and campaign effectiveness. Provide insights and recommendations based on data analysis.
Collaboration : Work closely with the sales, product, and customer success teams to align marketing efforts with overall company goals and initiatives.
Budget Management : Manage the digital marketing budget, ensuring efficient and effective allocation of resources to maximize results.
Qualifications:
Education : Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience : Minimum of 5 years of experience in digital marketing, preferably in the SaaS industry / BotB environment
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