Job Description
General Job Description The Marketing Campaign Manager is a strategic and hands-on role, responsible for leading and executing integrated, multi-channel marketing campaigns that drive member growth, engagement, and retention. This role combines creativity with execution, requiring someone equally comfortable in brainstorming sessions, data analysis, and rolling up their sleeves to fulfill day-to-day tactical needs.
As a key member of the marketing team with a high level of responsibility for marketing department operations, you'll collaborate closely with the Vice President, the Content Strategy and Creative Lead and with internal teams across the organization and agency partners to deliver multi-channel campaigns.
This is your opportunity to make an impact at a fast-paced, growth-oriented and mission-driven financial institution that values creativity, data, and community.
Essential Duties and Responsibilities - Coordinate with the Vice President to lead and manage marketing campaigns that drive business goals from developing actionable campaign briefs to execution, aligning internal stakeholders and agency partners around objectives, timelines, and budgets.
- Coordinate with the Vice President and Business Analysts to establish and measure results.
- Develop and manage campaign calendars, channel marketing calendars and content calendars to ensure timely execution and alignment with marketing strategies.
- Plan and coordinate in-person and virtual events in partnership with retail and business teams to enhance member experience and increase visibility.
- Research and maintain an ongoing calendar of community events, sponsorship opportunities, civic activities in current and future branch markets that foster community relationship and present opportunities for MCCU staff to represent the organization and build goodwill through presence and engagement including with the Hero Community
- Collaborate with cross-functional teams to design and implement marketing assets and messaging, and ensure they are consistent, compliant, and on-brand.
- Monitor and report on campaign performance, adjusting strategies and tactics to optimize outcomes.
- Maintain accurate CRM lists, campaign data, and ensure timely updates to marketing systems in conjunction with the Business Analysts.
- Ensure compliance with legal, regulatory, and brand standards in all campaign elements.
- Stay current on marketing trends, tools, and compliance developments relevant to credit unions and financial services.
- Manage and fulfill weekly requests from branches for collateral and promotional items; maintain and track marketing inventory
- Manage external vendors and other creatives, as needed, that could include printers, mail houses, agency partners, designers, etc.
- Work closely with the Vice President of Marketing on larger digital initiatives such as website refreshes, platform enhancements, and system integrations.
- Possess experience with managing and updating website content, ensuring accuracy and alignment with marketing initiatives. The candidate should be comfortable handling basic updates and coordinating with internal teams or external partners, as needed.
- Drive and/or participate in special projects and other initiatives for the marketing and other internal departments, as needed.
- Other duties as assigned.
- Foster and maintain positive relationships with both co-workers and members by actively embracing and demonstrating MCCU's culture, known as IMPACT.
Essential Job Requirements - Bachelor's degree in marketing, Communications, or a related field
- 6-8 years of experience in multi-channel marketing, preferably in financial services, fintech, or a regulated industry
- Proven success in developing, launching, and optimizing integrated marketing campaigns with work samples and/or case studies to share
- Strong experience in both traditional and digital marketing, direct response, email, events, and paid media
- Possess a solid understanding of SEO, paid digital advertising and related digital marketing strategies. Should be able to effectively interface with agency partners, evaluate recommendations and provide strategic input to ensure campaigns align with business goals.
- Proficiency in full Microsoft Office suite, especially Word, Excel, and PowerPoint
- Experience working with agencies and cross-functional internal teams
- Demonstrated ability to quickly learn and navigate new systems, platforms, and tools. The ideal candidate is resourceful, curious, and able to adapt rapidly to new environments, ensuring effective use of marketing and operational systems as needed.
- Proven project manager with proficiency in project management software (Asana preferred) to effectively plan, track and deliver marketing initiatives on time and within planned scope
- Demonstrated proficiency in HubSpot, including management of advanced segmentation, workflows, campaign tracking, and the development of landing pages and email campaigns to drive measurable results
- Experience developing content in creative platforms (e.g., Adobe Creative Cloud, Adobe Express, Canva)
- Familiarity with credit union/banking regulations and compliance is a plus
Skills/Abilities - Excellent project management and organizational skills, with the ability to manage multiple initiatives at once
- Solid data analysis skills with a passion for improving KPIs and member experience
- A creative mindset with strong brand development skills
- A customer service personality with strong interpersonal and communication skills
- Must be able to adhere to brand standards and style guidelines, financial institution regulations.
- Must be able to work occasional evenings and weekends, if needed.
Physical Requirements of the Position: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of the job, the employee is regularly required to stand, sit, use hands, reach with hands and arms, and talk or hear
- Ability to move and/or lift 25 pounds
- Provide a personal vehicle, proof of insurance and Texas Driver's License
- The vision requirements include close vision and ability to adjust focus.
Job Tags
Work at office, Afternoon shift,