Job Description

Summary THIS IS AN ARMY NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION UNIT: MN Recruiting and Retention Battalion LOCATION: Minneapolis, MN SELECTING OFFICIAL: MAJ Rebecca Moenkhaus, RRB S3, at rebecca.m.moenkhaus.mil@army.mil or 651.268.8595 ARMY NATIONAL GUARD MEMBERSHIP IS REQUIRED Responsibilities Major Duties: This is not an all-inclusive list A PUBLIC AFFAIRS SPECIALIST, GS-1035-9, 1. Applies modern, industry techniques to create engaging social media content to tell the Army's story and communicate Army recruiting priorities on the recruiting battalion's official social media platforms. Plans and creates multimedia content using graphic design, photo manipulation and video editing software and techniques. Must be able to operate the battalion's host of social media platforms. Will ensure all social media pages within the battalion's footprint maintain consistent messaging and provide accurate, policy-compliant, engaging and timely information. Knowledge of operating Hootsuite is recommended. Must be knowledgeable of DOD and ARNG policies regarding social media. Assists with managing the battalion's Social Media Content Calendar. Works regularly with NGB Marketing Branch to include SRSC, SMSP and DDB to integrate marketing strategies across all mediums of advertisement and social media platforms. Attends working groups, operational planning teams and in-progress reviews with battalion staff in support of the command's communication strategies with a focus on social media support and content development. Understands how to access social media platform metrics and assist in presenting ROI for advertising. (Approx. 55%) 2. Provides or coordinates for social media coverage of major communication events and efforts using the battalion's official social media platforms, including but not limited to, Future Soldier events, educator tours, awards for recruiters, and other key recruiting functions. Provides updates to battalion headquarters regarding upcoming social media activity to coordinate amplifying coverage at higher levels. (Approx. 25%). 3. Researches new and innovative tools, programs, systems, software, services and social media industry trends to maintain the battalion's currency and relevance with social media efforts and strategies. Assists with preparing social media training and educational materials to provide guidance and training to company and center-level personnel supporting social media efforts. Researches, writes, develops and presents decision/information briefings to enhance battalion wide social media presence. (Approx. 20%) 4. Purchases applicable items and advertising services utilizing a Government Purchase Card with VAMP (Marketing) Funds in compliance with NGR 601-1. Follows internal and external SOPs in accordance with DOD Fiscal Law as well as process for budget approval to properly execute funds in a timely manner. Works with Marketing Team NCOIC to establish VAMP Budget Spend Plan. Must be able to learn functions of GFEBS after acceptance of position. Performs other duties as assigned. Requirements Conditions of Employment CONDITIONS OF EMPLOYMENT Minnesota National Guard Membership is required. if you are not sure you are eligible for military membership, please contact a National Guard recruiter prior to applying for this position. Applicants who are not currently a member of the MN National Guard must be eligible for immediate membership and employment in the National Guard in the military grade listed in this announcement. Selectee will be required to wear the military uniform. Federal employment suitability as determined by a background investigation. May be required to successfully complete a probationary period. Acceptance of an excepted service position constitutes concurrence with these requirements as a condition of employment. Must be able to obtain and maintain the appropriate security clearance of the position. Most MNNG position are covered by the Domestic Violence Misdemeanor Amendment (30 Sep 96) of the Gun Control Act (Lautenberg Amendment) of 1968. An individual convicted of a qualifying crime of domestic violence may not perform the duties of this position. MILITARY COMPATIBILITY: Upon selection, individuals will undergo a background check to validate suitability for employment with the federal government as permitted by law, regulation, Presidential order or other authority. Suitability is dependent upon the particular requirements for security clearance, sensitivity level, and DOD IT network access. Items checked include, but are not limited to all criminal history record information, employment history, education and fiscal accountability/responsibility. The individual selected must be assigned to a compatible military position and must also maintain satisfactory membership in the Minnesota Army National Guard. Qualifications In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if qualifying based on education, your transcripts will be required as part of your application. In describing your experience, please be clear and specific. We will not make assumptions regarding your experience. Do not copy and paste the duties, specialized experience, or occupational assessment questionnaire from this announcement into your resume as that will not be considered a demonstration of your qualifications for this position. MILITARY GRADES: E6-E9 ENLISTED/ WO1-CW5 WARRANT/ O1-O3 OFFICER Failure to obtain a compatible MOS may result in termination of employment. GENERAL AND SPECIALIZED EXPERIENCE QUALIFICATIONS REQUIREMENTS:GS-09 - Experience, education, or training involving knowledge of writing, communication principles, methods and techniques that relate to the public affairs/advertising of an agency. Experience in applying and adapting knowledge of strictly controlled situations of an agency. Experience writing articles on routine events of non-controversial subjects. Experience responding timely and appropriately to requests for information concerning agency programs and services. Experience participating in meetings with specialized groups to listen to and understand feedback on agency programs that are of particular interest to public. Education EDUCATION: N/A You must provide transcripts or other documentation to support your Educational claims. To receive credit for Education, you must provide documentation of proof that you meet the Education requirements for this position. Additional Information REMARKS: No PCS available. Position will not be filled until current incumbent vacates. Sensitivity Level 2. Participation in direct deposit is mandatory. - Males born after 31 December 1959 must be registered for Selective Service. Acceptance of a Technician position may result in the termination of your Selected Reserve bonus. To view ALL MN National Guard Vacancies, go to: IMPORTANT NOTES: Should a position be announced at less than the authorized grade, the selected applicant may be non-competitively promoted when he/she meets all qualifications and is submitted for promotion by the supervisor. IAW NGR 600-25 AND AFI 36-101, grade inversion within the full-time workforce is not permitted. Males applicants born after 31 December 1959 must be registered with the Selective Service System in compliance with the Defense Authorization Act of 1986, Section 1622 ( This is an Excepted Service position that requires active membership in a compatible MOS in the Minnesota Army National Guard and wear of the military uniform. Acceptance of an Excepted Service position constitutes concurrence with these requirements as a condition of employment. Applicants who are not currently enlisted in the Minnesota Army National Guard must be eligible for immediate enlistment or appointment. For enlistment/appointment criteria, consult The Minnesota Department of Military Affairs is an Equal Opportunity Employer. All qualified applicants will receive consideration for the position without discrimination for any non-merit reason(s) such as age, race, religion, gender, ethnic origin or non-disqualifying disability. Pre-selection is not only counter-productive to effective recruitment and placement, but also violates The Merit Placement Principles and will not be tolerated. If you have information or questions regarding this issue, please contact the Equal Employment Manager at 651-282-4472 or 651-282-4078.

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