Job Description
Social Media Manager – Automotive Dealership (Santa Fe, NM)
Compensation: Competitive salary + performance incentives
Location: Santa Fe, NM
Employment Type: Full-time
An established and growing automotive dealership in Santa Fe is seeking a creative, driven, and strategic Social Media Manager to take our online presence to the next level. If you’re passionate about cars, marketing, and storytelling—and know how to turn clicks into customers—this is the role for you.
ResponsibilitiesDevelop, implement, and manage social media strategies across platforms (Facebook, Instagram, TikTok, YouTube, etc.).
Create engaging content including graphics, reels, and stories that showcase our inventory, promotions, and dealership culture.
Monitor analytics and optimize campaigns to increase reach, engagement, and lead generation.
Respond to comments, messages, and reviews in a timely and professional manner.
Coordinate with sales and service teams to promote events, specials, and customer testimonials.
Stay current on automotive and digital marketing trends to keep content fresh and relevant.
2+ years of experience managing business social media accounts (automotive industry experience preferred, but not required).
Strong knowledge of content creation tools (Canva, Adobe Suite, or similar).
Proven track record of growing engagement and followers across platforms.
Excellent writing skills and ability to create compelling captions and ad copy.
Ability to analyze data and adjust strategies for performance improvement.
Self-motivated, creative, and able to manage multiple projects at once.
Be the voice of a well-established dealership with a loyal customer base.
Work in a creative, fast-paced environment with the freedom to test new ideas.
Competitive compensation package with performance-based bonuses.
Opportunity for growth within the dealership group.
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