Overview We are currently seeking a dynamic individual to join our team as a Digital Marketing Executive . In this role, you will be entrusted with a range of responsibilities aimed at fortifying our digital presence and enhancing connections with our audience. If you thrive on formulating and executing effective digital strategies, the Digital Marketing Executive position offers an exciting opportunity to make a significant impact. Responsibilities Develop and nurture enduring digital connections with Brand Managers through the formulation of effective strategies. Strategically plan and supervise the brand’s social media presence across diverse platforms, including but not limited to Instagram, Facebook, and others. Elevate company and brand visibility through the optimization of brand advertisements on various platforms, such as 3rd Party Publishers. Actively engage in SEO efforts, including content, keyword, and image optimization. Craft and disseminate online newsletters through various digital channels. Contribute innovative and insightful content ideas to enhance the company’s websites. Collaborate seamlessly with the design department to elevate the user experience. Evaluate the performance of digital marketing campaigns using various Web analytics tools, including but not limited to Google Analytics, Google Tag Manager, Looker Studio, etc. Stay current with online marketing trends and implement strategies that align with the relevant market landscape. Foster and sustain partnerships with media agencies and vendors. Ensure continuous upkeep of corporate, promotional, and brand protection websites with fresh and relevant content. Maintain and curate corporate all company’s websites, ensuring daily updates and optimization for a seamless online presence. Requirements Proven track record in a Digital Marketing Executive, Senior Marketing Designer, or Creative Content Design role, or similar positions. Exceptional knowledge and understanding of digital marketing concepts and best practices. Experience in B2C social media, Google AdWords, Google Tag Manager, Google Analytics, email campaigns, and SEO/SEM. Proficiency in ad serving tools, including but not limited to DART, AdsTerra, Atlas, Propeller Ads. Profound familiarity with web analytics and CMS tools, such as Google Analytics, WordPress CMS (a must), and WebTrends. Strong skills and experience in creative content writing. A degree in marketing or a relevant field (BSc/BA). Excellent abilities in creative content writing, communication, interpersonal skills, and analytical thinking. Experience with programmatic advertising is a must. Email: careers.interactive@izigroup.com Helpline: (+356) 2600 7000 Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Gambling Facilities and Casinos #J-18808-Ljbffr Dragonara Casino
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