Director of Paid Search (New York) Job at Gainor Staffing, New York, NY

TVQxNjBORjlQWmFCdytYYlNncUVzWGNQ
  • Gainor Staffing
  • New York, NY

Job Description

An established and growing online retailer is revolutionizing their market with a customer-first approach, white-glove delivery, and high-quality products across the US. With over 25,000 daily visitors and a proven track record of innovation, the company sets the standard for selection, quality, convenience, and service in eCommerce home furnishings.

They are seeking a Director of Paid Search to lead all customer acquisition and revenue-generating digital marketing strategies, optimizing campaigns to drive traffic, conversion, and growth. Beyond Google Search, youll scale marketing efforts into other performance media channels. This role offers tremendous opportunity for growth, overseeing direct-to-consumer website marketing and building out a high-performing marketing team.

Job Responsibilities

  1. Paid Media Strategy : Lead the development, execution, and optimization of paid search strategies across Google Ads, Meta, and other platforms.
  2. Keyword Research & Analysis : Perform in-depth keyword research, competitor analysis, and market trend assessments to inform campaign strategies.
  3. Budget Management : Oversee and analyze campaign budget management, ensuring optimal allocation of spend across platforms.
  4. Collaboration : Collaborate with creative and marketing teams to align campaigns with brand messaging, goals, and overall marketing strategy.
  5. Performance Optimization : Implement A/B testing and other methodologies to continuously improve campaign performance.
  6. Team Leadership : Mentor and lead marketing associates, fostering a culture of continuous learning and improvement.
  7. Reporting & Insights : Provide performance reports and insights to stakeholders, identifying opportunities for optimization and growth.

Screening Requirements

  1. Experience : 5+ years managing revenue-driving paid media campaigns with proven expertise in Pmax, Google Shopping, Google Ads, Meta Ads, and other paid search platforms optimized for ROAS, CPA, ROI, AOV, and other KPIs.
  2. Skills : Strong understanding of paid search strategy, performance metrics, and conversion optimization. Experience with budget management and allocation across multiple channels.
  3. Analytical Mindset : Deep understanding of data, reporting, and performance analysis. Excellent leadership, communication, and collaboration skills.
  4. Industry Knowledge : Experience in e-commerce is a plus.
  5. Bachelor's degree in Marketing, Business, or related field.

Salary Range

$140-150k annually (plus bonus!), based on experience.

Gainor provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.

#J-18808-Ljbffr

Job Tags

Full time, Local area,

Similar Jobs

American Baptist Homes of the Midwest

Executive Chef | Senior Living Job at American Baptist Homes of the Midwest

 ...Job Description Job Description Start a meaningful career as an Executive Chef with Thorne Crest Senior Living Community. Make a difference in someones life every day. At Thorne Crest Senior Living Community , we believe that exceptional dining experiences... 

Maiden Home

Associate Creative Director Job at Maiden Home

 ...an innate ability to inspire their colleagues, and an eagerness to reimagine the world of luxury furnishings. As our Associate Creative Directo r, you will lead the development of integrated campaigns across all channels, uphold and evolve our brand identity, and... 

Inspyr LLC

Marketing Specialist Job at Inspyr LLC

 ...Video Marketing Specialist CTV & Digital Content Location: Fully Remote, work from home Duration: Three months to start, most likely...  ...repurposing CTV content for social media, OTT platforms, display ads, email, and landing pages. The ideal candidate blends creative... 

Center on Aging and Health

CNA Job at Center on Aging and Health

 ...CENTER ON AGING AND HEALTH is looking for Part-Time CNAs. We are currently looking for Certified Nursing Assistants who can complement our current Nursing Staff. The Certified Nursing Assistant (CNA) is responsible for providing assistance to the professional staff.... 

IntelyCare

School Nurse Certified Nursing Assistant (CNA) - New London, CT Job at IntelyCare

 ...Certified Nurse Assistant (CNA) Position Provide essential care and support as a Certified Nurse Assistant (CNA) within a K-12 educational...  ...student requiring dedicated healthcare assistance during the school year. Qualifications: Current Certified Nurse Assistant...