Job Description

Job Description

Job Description

Job Title: Education Sales Consultant

Location: Troy, MI
Department: Sales & Marketing

Reports To: Director of Sales & Marketing

About Brainspring:

Brainspring is a leader in multisensory Structured Literacy and a trusted partner to schools and educators nationwide. We provide accredited professional development and resources that help teachers reach struggling readers and empower every student to succeed. We believe literacy changes lives, and we’re looking for someone who shares that belief.

About the Role:

We’re looking for a motivated and mission-driven Education Sales Consultant to help us grow our impact. This role is focused on generating new business through outreach, relationship building, and a deep understanding of what educators need. You’ll be working closely with schools, districts, and decision-makers to help them discover how Brainspring can support their teachers and students. If you enjoy building relationships, taking initiative, and making a difference in education, we’d love to meet you.

What You’ll Do:

• Lead Outreach Efforts: Drive new business by identifying and initiating contact with prospective school districts, Administrators, and many other educational partners through calls, emails, social selling, and networking.
• Manage the Full Sales Cycle: From discovery to close, you’ll own the process with a consultative approach, demonstrating how Brainspring’s solutions solve real instructional challenges.
• Strategically Grow the Pipeline by executing weekly outbound activity plans and maintaining a strong cadence of prospecting and follow-ups.
• Develop tailored sales approaches for different education segments, with a focus on increasing adoption of Brainspring products and services.
• Conduct discovery calls and presentations to uncover client needs and effectively position Brainspring’s solutions.
• Build and maintain strong, consultative relationships with K–12 and higher education decision-makers and influencers.
• Maintain awareness of state initiatives, funding opportunities, and policy changes to inform outreach and customize value propositions.
• Collaborate with the sales team and other departments to ensure a unified approach to outreach and follow-up.
• Attend and support trade shows, conferences, and other events to generate leads and represent the Brainspring brand.
• Provide accurate sales forecasting, reporting, and opportunity tracking using CRM tools.
• Collaborate on crafting, responding to, and refining RFPs to ensure timely, high-quality submissions that align with Brainspring’s educational mission and sales strategy.
• Stay informed about market trends, competitor activity, and customer feedback to continually refine outreach strategies.

What We’re Looking For

• Strong outbound sales mindset and ability to generate new opportunities from scratch
• Customer service orientation with a persuasive and confident communication style
• Highly organized with strong follow-through and attention to detail
• Comfortable handling a variety of tasks and adapting to shifting priorities with focus and flexibility
• Professionalism, integrity, and a commitment to Brainspring’s mission
• Creative problem-solving and an initiative-taking mindset
• Experience using CRM platforms to manage campaigns and track sales activity

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, tablets, or any other device necessary to meet the needs of the department.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to speak and hear. The employee frequently is required to walk and reach with hands and arms, and requires the ability to occasionally lift office products and supplies up to 20 pounds.

Position Type & Hours

This is a full-time position.

Travel:

Occasional travel, including overnight stays, may be required for client meetings, training, and industry events.

Required Education and Experience:

• Bachelor’s degree
• Experience managing and responding to RFP’s and proposal submissions
• Minimum of 2 years of experience in sales, business development, or customer-facing roles, with a focus on outbound lead generation, including proactive outreach to current customers and warm leads

Preferred Qualifications

• Experience in the education industry or selling to schools, districts, or higher education institutions

Additional Eligibility Qualifications:

The successful candidate will receive training in both Phonics First and Structures programs.

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