Job Description

Overview SEO Manager, Organic & AI Search Optimization – Atlanta, GA. The role drives FirstKey Homes’ digital visibility across traditional search engines and emerging AI-powered platforms, leading the development and execution of a unified Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy to position the brand as a trusted authority in the residential rental market. Responsibilities Lead the strategy and implementation of AEO/GEO initiatives to maximize organic visibility across traditional and generative search environments. Apply deep Technical SEO expertise, including site architecture, structured data, schema markup, page speed optimization, and crawl/index management to ensure site health and discoverability. Ensure FirstKey Homes’ content is structured, discoverable, and aligned with evolving AI and search engine ranking mechanisms. Optimize for features like knowledge panels, rich snippets, answer boxes, and voice search (AEO), while enhancing content to influence AI-generated results in tools like ChatGPT, Google AI Overview, and Perplexity (GEO). Collaborate cross-functionally with marketing, content, IT, and digital product teams to ensure alignment with business goals and brand voice. Monitor performance across conventional SEO platforms (Google Search Console, SEMrush, Ahrefs) and emerging AI/LLM analytics tools. Provide guidance and leadership on the intersection of content, data, and search across departments. Track emerging technologies and trends in search behavior to ensure FirstKey Homes remains future-ready. Essential Duties Lead the strategy and implementation of AEO/GEO initiatives to maximize organic visibility across traditional and generative search environments. Apply deep Technical SEO expertise, including site architecture, structured data, schema markup, page speed optimization, and crawl/index management to ensure site health and discoverability. Ensure FirstKey Homes’ content is structured, discoverable, and aligned with evolving AI and search engine ranking mechanisms. Optimize for features like knowledge panels, rich snippets, answer boxes, and voice search (AEO), while enhancing content to influence AI-generated results in tools like ChatGPT, Google AI Overview, and Perplexity (GEO). Collaborate cross-functionally with marketing, content, IT, and digital product teams to ensure alignment with business goals and brand voice. Monitor performance across conventional SEO platforms (Google Search Console, SEMrush, Ahrefs) and emerging AI/LLM analytics tools. Provide guidance and leadership on the intersection of content, data, and search across departments. Track emerging technologies and trends in search behavior to ensure FirstKey Homes remains future-ready. Required Education and Experience Bachelor’s Degree 5 - 8 years of experience leading SEO strategy (technical, content, and local), with at least 2 - 3 years managing teams or cross-functional initiatives in digital marketing or search optimization. Proven hands-on expertise in Technical SEO at scale (site architecture, structured data, schema, site health, performance optimization). Demonstrated success optimizing content for traditional search engines (Google, Bing) as well as modern AI platforms (ChatGPT, Perplexity, Google AI Overview, Voice Assistants). Strong understanding of how search engines and generative AI systems surface and prioritize content. Experience with enterprise-level websites, preferably in real estate, property management, B2C service industries, or omnichannel with a local search focus. Proficiency with SEO and analytics tools (e.g., Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog). Proven ability to translate complex digital concepts into actionable strategies for cross-functional teams. Strong communication, leadership, and project management skills. Experience with large datasets, identifying actions and synthesizing insights. Proven ability to manage data and extract exceptions for targeted performance management. Highly process-oriented with a passion to investigate root causes, drive process improvement, and enable change management. Experience working within a multi-disciplined, cross-functional technical organization. Exceptional verbal and written communication skills with proven ability to effectively influence staff at all levels. Preferred Education and Experience Exposure to AI/LLM-driven search environments and how generative models influence discoverability. Experience in highly regulated or location-based industries such as property management, housing, or financial services, where compliance and accuracy are critical. Familiarity with voice search optimization and conversational AI trends, including emerging platforms and assistant technologies. Knowledge of local search dynamics and strategies for scaling visibility across multi-market footprints. Work Styles & Behaviors Leadership Analytical Thinking Attention to Detail Initiative Cooperation Integrity Adaptability/Flexibility FirstKey Homes is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or any other legally protected classification or status. 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